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SubblyvsMoonClerk

Subbly vs MoonClerk

MoonClerk is a payment form that needs a website somewhere else. Subbly is the whole store on one AI-native platform: your agent builds it around your brand, from product pages to checkout.

3 days free, then $1/wk for 2 weeksNo card needed

Jill LodatoTom TryonKelsey Leigh JonesJasmine Hornby20,000+ merchantson Subbly over 11+ years
4.8/5 on Capterra220+ reviews, 4.9/5 for support
A flower subscription product page and checkout on two phones, beside a bouquet

Startups and brands like these, launched or switched here.

Marks and SpencerVodafonePicnicCoveBuster Boxand 1,000s more

The short answer

No templates. Read the manifesto

Choose Subbly if…

you sell products (one-off, subscription or both) and want a store, a checkout and a customer portal designed around your brand.

Start for free

MoonClerkChoose MoonClerk if…

you only need a recurring payment or donation form on a site you already have.

You don’t need to be big to be great

Agency output at software prices. Your agent does the design and build work you would otherwise hire for, so a great store is where you start, not what you save up for.

  • Look like you have a designer

    A store designed around your brand and vision, not a template.

  • Move like you have a developer

    Any change, checkout included, is one message away.

  • Run like you have an ops team

    Billing, portal and automations on one platform, with nothing to babysit.

In an expert’s hands, it’s a superpower

You don’t need an agency to build something great, but agencies and freelancers get even more from it. The agent does the build hours, so they take on more clients with the team they have, and the benefits grow with every store.

For agencies and experts

Subbly and MoonClerk at a glance

How each platform is built, which changes slowly, rather than a feature list, which changes every quarter.

Subbly compared with MoonClerk
AreaSubblyMoonClerk
What it isA whole storeRecurring and one-time payment forms on Stripe
Products, orders and shippingBuilt inNot a store; forms only
WebsiteDesigned by your agentYour own site; you embed the form
PricingSubbly plansBy monthly volume: $18 (to $2K) up to $550 (to $150K), custom above, plus Stripe's 2.9% + 30¢
Customer portalBuilt inYes, self-service

MoonClerk facts checked on 26 September 2026. Sources: MoonClerk pricing. Prices are in US dollars and change; check them before you choose.

“Given I had no prior experience with website builders, Subbly was a simple tool that provided a visually stunning website that has been easy for customers to view both on the computer and phone and easy for me to update when necessary.”
Shandel Lawton-PriceFounder, Heartfull Box

4.8/5 from 220+ reviews, 4.9/5 for support. Read more on Capterra

Why brands move from MoonClerk to Subbly

The differences that matter once your store is live.

  • A store, not a form

    A store has products with photos and tiers, a checkout with a gift option, and a portal where subscribers skip or swap. Your agent designs all of it around your brand.

    No templatesRead the manifesto
  • Your agent builds the rest

    Product pages, a build-a-box picker, a landing page for a launch, a welcome email. Describe it and your agent builds it.

  • Launch Club, live every weekday

    Going from a form to a store is a step up. Launch Club is live every weekday to build it with you, and support is rated 4.9/5 on Capterra.

    A support chat with a human reply and a headset
  • Bring your subscribers with you

    We migrate your subscribers for free, and your customers, data and payment tokens stay yours if you ever leave.

    Customer cards marked Portable around a green padlock

Built into every Subbly store

What other platforms add with apps or extra tools, Subbly has in the platform. No apps to install or keep in sync.

  • Recurring billing

    Weekly, monthly or custom schedules, prepaid plans and commitment terms.

  • Build-a-box and bundles

    Customers choose what goes in each box, priced by tier, items and frequency.

  • Gifting

    Gift subscriptions and gift messages, designed into your checkout.

  • Customer portal

    Subscribers skip, swap, pause or update their details themselves.

    See the customer portal
  • Funnels and upsells

    Upsells, cross-sells and personalized offers before and after checkout.

  • Churn tools

    Cancellation surveys and pause offers that keep more subscribers.

    See the growth tools
  • Analytics

    MRR, churn and LTV built in, with churn prediction. On Subbly X, ask questions in plain language.

    See analytics
  • Memberships

    Memberships and replenishment (subscribe and save) on the same platform.

  • One-off products

    Sell one-off products next to subscriptions, in one store and one checkout.

  • And so much more: see all 100+ features

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Built for all of ecommerce

Subbly started with subscriptions, the hardest kind of commerce to get right. The same platform runs one-off stores, and stores that sell both.

  • One-off productsSingle products and bundles, in a store designed around your brand.
  • SubscriptionsRecurring billing, build-a-box, gifting and a customer portal, built in.
  • Both, in one checkoutCustomers buy once or subscribe from the same product page.
A serum product page with a one-time purchase or subscribe and save choice, and an order confirmation on a phone

Founders and operators love Subbly.

From Capterra reviews and the notes merchants send us.

  • “The AI website builder confused me at first, but one free demo changed everything and I dove in head first. There was a learning curve, and the help docs and chat support carried me through it.”

    Paul Plamondon

    Curiously Yours

  • “I did not expect building my website to be this easy and I never would have dreamed that I could have this nice of a website without paying designers a lot of money.”

    Karen Hall

    Karen's Art Mart

  • “The builder has taken my website to a place I thought wasn't achievable without employing someone to build it for me. Within a matter of hours I had something that was so much more functional.”

    Natasha

    Founder, The Borrowed Piece

  • “Setting up recurring subscriptions, tiered protocol pricing, and custom add-ons usually takes hours of developer work, but the AI handled the structure effortlessly.”

    Amber Merrill

    Owner, Boujee Babes Body Bar

Frequently asked questions

Is Subbly a good MoonClerk alternative?

Yes, if you sell products and want a store rather than a payment form: product pages, a checkout and a customer portal designed around your brand. MoonClerk is the better fit if you only need a recurring payment or donation form on a site you already have.

How much does MoonClerk cost?

From $18 a month for up to $2,000 in monthly volume, rising to $550 for up to $150,000, plus Stripe's 2.9% + 30¢ per card payment.

Does MoonClerk need Stripe?

Yes. MoonClerk's recurring and one-time payment forms run on Stripe.

Do I need a website to use Subbly?

No. Your agent builds the whole store around your brand: product pages, checkout and customer portal.

Is Subbly only for subscriptions?

No. Sell one-off products, subscriptions, or both, in one store and one checkout. Subscriptions are where Subbly started, so build-a-box, gifting, memberships and a customer portal are there when you want them.

How do I move from MoonClerk to Subbly?

Our migration team moves your products, customers and subscribers for you, for free. Your agent designs the new store around your brand, using your current site as a reference if you like, and Launch Club is live every weekday while you settle in. Switch to Subbly

Will my subscribers have to re-enter their cards?

Not if their cards are stored in Stripe or PayPal, or your current platform can transfer them to your Stripe account: we import them and billing carries on. If your platform keeps the cards, our Subscription Switch emails each subscriber a secure link to add their card in one step, with no login or checkout, and has brought back up to 84% of subscribers within 11 days.

How much does Subbly's agent cost?

Credits, included on every plan, with top-ups when you need more. You pay for the work your agent does at software prices, not agency rates, so making your store great is no longer the expensive part.

Can my agency or developer work on Subbly?

Yes. You don't need one to build a great store, but in an expert's hands Subbly is a superpower: the agent does the build hours, so they spend theirs on design, strategy and you. See the Agency Program

Ready for a store?

Free migration, and a store designed around your brand.

3 days free, then $1/wk for 2 weeksNo card needed