From idea to live store, in three steps.

Describe what you’re building. Perfect it with the agent. Connect your products and domain, and launch. Then keep growing, with the agent beside you.

14 days freeCancel anytime

Step 1 · Describe it

“I don’t know where to start.”

Sign up and describe it

Start for free with Google or your email. Answer two quick questions: what you want to achieve, and whether you need a website.

Then describe your business the way you’d tell a designer: what you sell, who it’s for, how it should feel.

New stores get hundreds of dollars in free credits as they finish setup.

Step 2 · Perfect it

“It’ll look amateur, and I’m not technical.”

Perfect it with the agent

The agent builds the store you pictured, from your vision and in your brand, not a template with your logo on it. A brand that looks like you and nobody else. It also creates your products: plans, prices, bundles.

Then you shape it together. Describe a change in plain words (warmer, simpler, more premium) or edit text and layout yourself. Ask for product images, banners and other assets, and it makes them. No templates, no plugins, no developer.

A whole store usually costs $100 to $250 in credits. An agency charges $3,000 to $15,000.

Read our manifesto

Step 3 · Launch it

“I’ll get stuck, and it’ll be a waste of money.”

Connect it and launch

The agent connects your products, plans and prices to checkout for you. Connect a payment gateway (we recommend Stripe), set up shipping and place a test order. Then connect your domain name and go live.

Stuck at any point? Join Launch Club, a free live session with the Subbly team every weekday.

Already selling somewhere else? We move your store and subscribers for free, payment tokens included.

How switching works

After launch

Then grow it, with the agent beside you.

“What happens once I’m live? Will I outgrow this?”

Run the business from an admin made for founders, not developers: customers, subscriptions, orders and renewals in one place.

Keep working with the agent to test new offers, make marketing assets and keep improving the store.

And every growth lever is built in, no apps to add:

  • Cart recovery
  • Upsell funnels
  • Churn Suite
  • Failed-payment recovery
  • Churn prediction
  • Referrals
  • Coupons
  • Automations

See the growth tools

The long way round, or the short one.

A store that’s great, not generic, used to mean a template, a stack of apps and a developer. On Subbly, it’s three steps with the agent.

What to have ready

  • Your idea

    Who it’s for, what you sell, how often they get it.

  • Product photos, if you have them

    Or ask the agent to make images for you.

  • A payment gateway

    We recommend Stripe. PayPal, Braintree and Authorize.net work too, or use test mode until you’re ready.

Founders who launched with us.

From Capterra reviews and the notes merchants send us.

they are there WHENEVER you need them

“I started my company with 0 experience in any of this: web building, subscriptions, billing, web hooks (!?)...no clue. However, I had ambition, a willingness to learn, and the Subbly AI customer service team. These people are HEROS, they are there WHENEVER you need them.”
Kamileh CroccoCEO, Flora & Fur Atelier
Capterra
4.8/5
overall, from 220+ reviews
4.9/5
for customer support
“Easy to build a website and get it up and running […] I am not a website builder just a business owner and I managed fine”
Andrea WoodStitchi Sewing Boxes
“The AI website builder confused me at first, but one free demo changed everything and I dove in head first. There was a learning curve, and the help docs and chat support carried me through it.”
Paul PlamondonCuriously Yours
“I had no idea how to create a website. With the help of the daily live call I was able to get started. Once I did I fell in love with the process…”
MMMichele MooreOwner, Poppy's Snail Mail
“I did not expect building my website to be this easy and I never would have dreamed that I could have this nice of a website without paying designers a lot of money.”
Karen HallKaren's Art Mart
“The builder has taken my website to a place I thought wasn't achievable without employing someone to build it for me. Within a matter of hours I had something that was so much more functional.”
NNatashaFounder, The Borrowed Piece
“Setting up recurring subscriptions, tiered protocol pricing, and custom add-ons usually takes hours of developer work, but the AI handled the structure effortlessly.”
AMAmber MerrillOwner, Boujee Babes Body Bar

Frequently asked questions

Do I need a website already?

No. The agent builds your store from your description. If you already have a website you want to keep, you can add Subbly’s checkout to it instead.

Do I need to be technical?

No. If you can describe what you want to a designer, you can build it with the agent. Launch Club runs live with the Subbly team every weekday if you’d like a hand.

How much does it cost?

Plans and the trial are on the pricing page. Building with the agent uses credits: new stores get hundreds of dollars in free credits as they finish setup, and a whole store usually costs $100 to $250.

I already sell somewhere else. Can I move?

Yes. Our migration team moves your products, customers and active subscriptions for free, payment tokens included, so nobody re-enters a card.

Can I sell one-off products too?

Yes. Subbly sells one-off products, subscriptions or both from one store, with one checkout.

Your dream store is three steps away.

Describe it, perfect it with the agent, and launch it, with our team live every weekday.

14 days freeCancel anytime