Launch a meal prep business. Menus, portions and delivery days, built in.
Describe your meals and your agent builds the store, the meal picker and the checkout around them: meals per week, servings, delivery areas and cut-offs. No plugins, no developers, no lock-in.
3 days free, then $1/wk for 4 weeksNo card needed
20,000+ merchantson Subbly over 11+ years
You asked your agent
Let people choose meals per week and servings, then pick their first delivery day.
Done. The plan step has steppers for meals and servings, then Monday, Wednesday or Friday for the first delivery.
What a meal prep business needs, built in.
Meal prep is one of the hardest models to run on a general online store: plans priced by meals and servings, a menu to choose from, cut-offs for the kitchen and delivery by area. Subbly’s bundles were built for exactly this, and your agent puts them in your brand.
Plans priced by meals and servings
Bundles price each plan by tier, number of meals and frequency, with a lower price per meal on bigger plans.
A menu to choose from
Customers pick their meals at checkout, filtered by diet if you like, and swap items later from their customer portal.
Cut-offs for the kitchen
Set order cut-off dates and times and the delivery days you cook for, so the prep list is final when it needs to be.
Delivery areas and pickup
Local delivery rules by area, pickup points, and shipping prices that follow your own rules.
Describe your meal prep business. See it built.
Tell your agent about your business the way you’d tell a designer: what you sell, who it’s for, how often it ships. You’ll have a first draft in minutes, and every change after that is one message.
Describe your business
Then keep going. For example:
- Let people pick 3, 5 or 7 meals a week, with the price per meal dropping on bigger plans.
- Only deliver to these zip codes, and show a message if we don’t reach theirs yet.
- Close orders at midnight on Thursday for next week’s delivery.
- Add a vegan filter to the menu step.
Cents per change, not an invoiceSmall edits cost cents in credits, and new stores get free credits to start. See pricing
Never build aloneLaunch Club is live every weekday. Bring your meal prep business and build it with us. Reserve a seat
Food stores the agent has built
Each one designed from a description of the business, not a template. No two look alike.
- Ready MealsDemo storeOrganic meal prep for one city, with a bundle builder and a zip code check before checkout.Visit the store(opens in a new tab)
- Prime MeatDemo storeMeat delivery with zip code validation and a build-your-box checkout.Visit the store(opens in a new tab)
- Grill GrubLive storeGrill-ready meat boxes on a fixed monthly run, sold by delivery zone with capped local capacity.Visit the store(opens in a new tab)
Food brands on Subbly
“Since Subbly is a platform powered by subscription, it has great features for maximizing customer lifetime value and reducing churn”
James EidFounder, Earth and WheatRead the Earth & Wheat story
Prefer to set it up yourself?
Everything your agent builds, you can also set up by hand in the dashboard. Watch a meal prep business set up from scratch, step by step.
13 minute walkthrough
Look, move and run like a bigger team
Look like you have a designer.
A store, checkout and portal in your brand, designed around your model, not a template.
Move like you have a developer.
A new plan on Monday, a new offer by Friday. Each one is a message to your agent.
Run like you have an ops team.
Billing, renewals, failed payments and subscriptions run on one platform, so you can get back to the business.
Frequently asked questions
What software do I need to run a meal prep business?
A store and checkout where customers choose a plan and their meals, recurring billing, orders collected by your cut-off, delivery or pickup by area, and a portal where customers skip weeks or change plans. Subbly has all of it on one platform, so you don’t stitch apps together.
Can I price plans by meals per week and servings?
Yes. Bundles price a plan by tier, number of items and frequency, so a bigger plan can cost less per meal.
Can customers choose their meals?
Yes. Customers pick meals from your menu when they subscribe, and can swap items for upcoming orders from their customer portal.
Can I limit delivery to my local area?
Yes. Set local delivery rules by area, add pickup points and price shipping by your own rules, so only customers you can reach can order.
Will my subscribers have to re-enter their cards?
Not if their cards are stored in Stripe or PayPal, or your current platform can transfer them to your Stripe account: we import them and billing carries on. If your platform keeps the cards, our Subscription Switch emails each subscriber a secure link to add their card in one step, with no login or checkout, and has brought back up to 84% of subscribers within 11 days.
How does moving to Subbly work?
Our migration team moves your products, customers and subscribers for you, for free. Your agent designs the new store around your brand, using your current site as a reference if you like, and Launch Club is live every weekday while you settle in. Switch to Subbly
How much does Subbly's agent cost?
Credits, included on every plan, with top-ups when you need more. You pay for the work your agent does at software prices, not agency rates, so making your store great is no longer the expensive part.
